Use the Most Relevant Keywords

Yesterday we discussed the precise targeting offered by keywords. But even if a keyword is valuable, it might not be valuable to your business. For example, if you are a dentist in Chicago, it is not worth the effort to try to rank for the word dentist. Why? 99% of the people searching for that phrase do not live near Chicago, and are irrelevant prospects. What you would want to rank for, if you were a Chicago dentist, would be things like

• Chicago dentist


• Chicago dentists


• dentist in Chicago

Understanding Searcher Intent

Even within a niche like dental work, there are more specific types of dentists people search for, likeimplant dentist and cosmetic dentist. If you offer these types of services you would want to rank for keywords like

• Chicago implant dentist


• cosmetic dentist in Chicago


• etc.

Free Keyword Tools

There is a wide array of free keyword tools on the market. My favorite keyword tool is the SEO Book keyword tool - it is fast and free, powered by Wordtracker, and allows you to quickly export your keyword data.