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The advantages of the Google search result as a promotion medium are the following.
- ・It is the only media which is able to reach the client’s need.
- ・Searching is the most popular activity on the internet.
- ・It is the list of keywords selected by clients and can be customized according to their specific needs and requirements.
In addition, the organic list (SEO part) also has the advantage over PPC – our research shows that about 65% of users click on the organic search results.